Above image: One Tree Planted in Canada
Through its own reforestation programme, Flor de Caña had already been planting 50,000 trees annually since 2005, but the rum producer has decided to take things up a notch by working together with One Tree Planted for an even bigger push towards sustainability.
Besides the physical planting of trees, a global campaign, named ‘Together for a Greener Future’, hopes to raise awareness on the importance of reforestation and to inspire the public, consumers as well as bartenders to do their part for the environment.
To that end, they are welcoming donations through the One Tree Planted platform, where every dollar donated guarantees one tree will be planted. Flor de Caña will in turn match the donations dollar for dollar.
There will also be a series of activations with partner retailers, bars and restaurants on social media under the #TogetherForAGreenerFuture campaign hashtag.
This push for greater environmental consciousness is nothing new for Flor de Caña. It remains the only carbon neutral and fair trade certified spirit in the world, and its rums are distilled with 100% renewable energy. All CO2 emissions from the fermentation process are also captured and recycled.
Their products are also known to be naturally aged and bottled without added sugar or artificial ingredients.
For more info, check out the donation page.