Family-led LeVecke Corporation, a craft beer, wine, and spirits producer and brand representative with a strong footing in the Americas and Europe, has entered the Asia Pacific market via a strategic tie-up with Hong Kong-based brand incubators Milestone Beverages.
The partnership will see brands under LeVecke like PAU Maui Vodka, Whiskey Row Bourbon and Three Birds Hard Seltzers enter the region for the first time. According to a press statement, Milestone Beverages will initially only focus on the above brands.
Other brands in LeVecke’s portfolio that may enter the fray at a later time include the likes of Fid Street Gin, Mahina Rum and Beagans 1806 ready-to-drink cocktails.
“We are working hard to expand our branded portfolio globally. The Asia Pacific marketplace is an amazing region that we have operated in for decades and is a natural fit for these brands,” states Neil LeVecke, CEO of LeVecke Corporation, in a media release.
“The region has a well-developed cocktail culture and a traditional appreciation for spirits. We also could not do it without great partners. Milestone Beverages is really committed to growing our brands.”
Appointed distribution partners of Milestone Beverages in the APAC markets of Australia, China, Hong Kong, Japan and South Korea will be the first to be activated.