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Certification provider Wine Scholar Guild appoints Asia ambassador

Corinne Mui WSG Ambassador for Asia

Demand for quality wine education and certification is fast growing in Asia. And while applications for WSET have been strong, it’s good to see alternatives like Wine Scholar Guild (WSG) gaining greater presence in this part of the world.

Affirming the growth of demand shifting east, the wine certification provider has recently announced the appointment of a WSG Ambassador for Asia, naming veteran wine educator Corinne Mui for the post.

“People in Asia are looking for very specialised and more in-depth wine education which is exactly what WSG programs offer,” states Mui in a media release

“I’m thrilled to take up this exciting new challenge as WSG Ambassador and I really hope to bring first class wine education to new channels across Asia.”

📣We are thrilled to announce that Corinne Mui has come onboard as WSG’s Ambassador for Asia. ✨Based in Hong Kong,…

Posted by Wine Scholar Guild on Wednesday, January 13, 2021

Mui will have a team of professionals supporting her in this endeavour, the release adds, and will be based in Hong Kong. She is the former COO of Asia Wine Service & Education Centre (AWSEC), the first program provider in Asia for WSG, and brings 15 years of wine education experience with her in this new role.

“As school COO and instructor, Corinne has been part of the WSG family for years. She has a comprehensive understanding of the WSG programs and embodies the core values of the Wine Scholar Guild: being inclusive, student-centric and academically rigorous,” states WSG founder and president Julien Camus. 

“Her exceptional familiarity with wine education in Asia will be invaluable in developing the reach of WSG programs and supporting our existing network of program providers in Asia.”

WSG is a global organisation with close to 100 program providers spanning across 40 countries. In the last 3 years, Asia has been the fastest growing market for WSG programs with partner schools located in places like China, Hong Kong, Singapore, Taiwan, Japan, South Korea, Vietnam and Thailand.