As the pandemic continues taking its not-often-talked-about toll on our mental health, playful bottled cocktail brand GudSht is hoping to stoke the conversation by releasing a range of limited-edition concoctions in conjunction with World Mental Health Day on Oct 10.
Done in partnership with mental health services provider Safe Space, the collab cocktails includes two new drinks – aptly named Dope-amine and SerotoGin – as well as a special edition of an old favourite, the Unicorn Barf.
As its name suggests, the Dope-amine (named after pleasure and reward neurotransmitter dopamine) is one drink that will get you there with its balanced mix of fruity, citrusy and floral flavours. The blue-hued cocktail is best enjoyed over ice while indulging in one of your side projects or little hobbies.
Meanwhile, the SerotoGin (named after mood-modulating neurotransmitter serotonin) is the libation that seeks to bring you to a zen-like place through potent pops of tropical fruit, vanilla and osmanthus. Have it over ice while doing some yoga or catching your latest Netflix obsession.
Not just about giving us fun and quirky concoctions, 10 percent of proceeds from the GudSht x Safe Space collab series will also be donated to the local mental health services provider, allowing them to do even more of what they do best.
The collab cocktails are also designed as a casual way to gift a friend a care pack while letting them be aware of avenues of help such as Safe Space, while avoiding worries of being intrusive or overly direct.
“The pandemic has been challenging in more ways than one for many of us. While it has hit businesses like ours hard, its impact on people’s mental well-being needs to be talked about even more,” says Turaiya Noor, Creative Cat at GudSht.
“Younger Singaporeans have been increasingly open about discussing mental health but there are still deeply entrenched stigmas attached to mental illness and mental health,” she adds, stating that they are fully in support of Safe Space’s mission to reduce stigma around mental health and making help ever more accessible.
Taking pride in being approachable, Safe Space offers both online and in-person counselling and therapy to anyone seeking professional help, advice, or just a safe space to vent and have a chat.
The individual GudSht x Safe Space creations are available till Oct 31 on GudSht’s online store at S$12 for 120ml and S$28 for 300ml bottles. They are also available together with Unicorn Barf as a 3-bottle bundle at S$39 (120ml) or S$79 for the 300ml set.