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Experience the Johnnie Walker Blue Label like never before at this multi-sensory event

Johnnie Walker Blue Label discover the depth of blue

Tasting whisky can be a fairly normal affair. Simply pour out a good dram, nose the liquid, have a sip, deliberate the sensations, and repeat.

But reminding us how amazing and mind jolting drinking whisky can be is Johnnie Walker’s Discover the Depth of Blue experiential pop-up, happening from 9-13 Dec at the Mandala Club.

A S$50 ticket grants you access to the event experience, inclusive of two drams of Johnnie Walker Blue Label as well as a handful of Johnnie Walker Blue Label-inspired snacks.

The roughly 1-hour multi-sensorial guided journey will have you listening to alluring soundscapes, get your olfactory senses piqued, and set your sights on immersive moving visuals, all before you even take your first sip of whisky.

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This slow build-up of expectation and priming of your senses of smell, sight, sound, and taste sets you up for peak enjoyment as you finally have a swig of the blended Scotch – a nice change of pace from the rush and hustle of the everyday.

Says Johnnie Walker Master Blender Emma Walker about the event: “This is a multi-sensorial experience that explores the incredible layers of flavour in this exceptional whisky. 

“As blending experts we’ve worked hard with the experiential team to create something that is inspired by our work as whisky makers to craft those rolling waves of flavour that make Johnnie Walker Blue Label just so special.”

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As a treat, the event also acts as an exclusive preview of Johnnie Walker’s latest Ghost and Rare Edition release. After a hiatus due to the pandemic, this year marks the return of the annual release of their Ghost and Rare whiskies, which are sourced from distilleries that are no longer around.

For 2022, the highly limited Johnnie Walker Blue Ghost & Rare Port Dundas takes the spotlight, featuring whisky sourced from the Port Dundas Grain Distillery, which went defunct back in 2010.

For those who wish to linger on after the guided portion of the event, a special Johnnie Walker Blue Label bar will be there to serve more drinks. An engraving service booth is onsite too, where you can choose to engrave your choice of characters on your purchased bottle of whisky.

For more details about the Discover the Depth of Blue pop-up and ticket purchases, head over to their website.

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