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Sake Matsuri heads to the F1 Pit Building for its biggest show yet

Sake Matsuri Singapore 2024

Singapore’s largest festival dedicated to craft sake, Sake Matsuri Singapore, is heading to a brand new location – and it’s its biggest venue yet.

After stints at the outdoor event areas of UE Square, Guoco Tower, and Paya Lebar Quarter, the first Sake Matsuri Singapore of 2024 is set to take place at the iconic F1 Pit Building.  

Happening from 10-12 May 2024, expect more than 250 sakes and Japanese spirits from nearly 100 different breweries to be showcased throughout the event.

Regulars know the drill. Each ticket grants you access to a 3-hour session at the festival, where you may approach the various vendors for complimentary samples. Once you’ve tasted your favourites, feel free to purchase bottles at special festival prices.

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Food wise, modern Singaporean eats from Fatt Choy Eating House and fresh oysters from The Oyster Cart will be available to keep you going in-between drinks.

While you’re there, check out AirJapan’s booth as well, which is giving away flight vouchers worth S$400 each to winners of their on-site contest. They will also be serving sake and snacks available aboard their flights.

Something different this year comes in the form of a segment exclusive to the F&B trade. While Saturday and Sunday (11 and 12 May) are meant for the public, Friday (10 May) will be reserved for trade only.

Organised like a trade show, expect talks from industry veterans and brewers on topics such as sustainability, as well as a panel discussion about the future of sake. 

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Leading up to the festival are three sake and food pairing sessions helmed by sake experts the likes of Reuben Oh, Director of The Kabuki Works; Adrian Goh, Director of Inter Rice Asia; and Elliot Faber, Sake Samurai and Co-founder of The Sake Company.

Priced between S$88 and S$128 per person, net proceeds from these sessions will be donated to the Noto Earthquake (which happened on 1 January 2024) recovery efforts through the Embassy of Japan in Singapore and the Japan Red Cross Society.

Tickets to Sake Matsuri Singapore start from S$55 and can be purchased online. Trade show tickets can also be secured via pre-registration online.

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