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The Macallan releases new travel retail range celebrating sherry seasoning and natural colours

The Macallan Colour Collection

Speyside Scotch distillery The Macallan has unveiled their latest travel retail exclusive collection, a range of five age statement whiskies that honour the brand’s commitment to natural colouring and the influence of their sherry casks.

The new Macallan Colour Collection marks the return of age statement whiskies to The Macallan’s global travel retail offering, with 12, 15, 18, 21, and 30 year-old expressions being made available in the range.

What it seeks to showcase is the spectrum of colours and flavours that natural sherry maturation offers. Sherry American oak casks are predominantly used, with a touch of European oak included for balance and nuance in the whiskies.

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Longstanding partner of the brand and graphic designer David Carson created the packaging for The Macallan Colour Collection. He draws inspiration from Jerez, the region in Spain where their sherry casks are sourced from, for this series.

Says Kirsteen Campbell, master whisky maker at The Macallan, about the range: “The Macallan Colour Collection is a visual celebration of our commitment to natural colour and sherry seasoning, with each of the five distinctive whiskies taking travellers through a compelling sensory journey of the remarkable spectrum of natural hues derived from maturation in The Macallan’s sherry seasoned oak casks.”

“It is these exceptional oak casks which are the single greatest contributor to the quality, flavours and distinctive aromas at the heart of our single malts.”

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To celebrate the launch of The Macallan Colour Collection in Southeast Asia, a pop-up will be taking place at Singapore’s Changi Airport Terminal 3 Departure Hall from Sep 1-Oct 18.

Happening exclusively for the region, the pop-up will feature interactive elements using augmented reality, as well as offering guests a chance to indulge in a tasting experience and gifting ritual.

The Macallan Colour Collection is available at Lotte Duty Free stores in Singapore Changi Airport starting Sep 1, with retail sale prices ranging from S$109 for the 12 year-old bottling, to S$6000 for the 30 year-old expression.

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