Exclusively for global travel retail, Islay whisky distiller Bowmore has teamed up with luxury automaker Aston Martin to release a set of single malts that showcases the shared values and craftsmanship of both brands.
The Designed by Aston Martin collection features a trio of Bowmore whiskies – their existing 10, 15, and 18 Year-Old bottlings – each paired with a specific Aston Martin automobile and what it stands for, resulting in a unique box design and label that pays homage to both the iconic vehicles and the bottled spirit.
The Bowmore 10 Year-Old is paired with the Aston Martin 1922 GP ‘TT2’. Designed to take part in the French Grand Prix, the cutting-edge (for the time) design of the car celebrates ground-breaking vision and strength of character, a reflection of the accompanying whisky’s defining depth and bold intensity.
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Meanwhile, the Bowmore 15 and 18 Year-Olds are paired with the Aston Martin AM V8 and the Aston Martin 1959 DBR4, respectively. The former is a symbol of sophistication and elegance while the latter is an emblem of complexity and balance.
The Designed by Aston Martin collection launches together with in-store activations – named Movement of the Senses – globally across partner retailers at 17 airports, including in London Heathrow, Frankfurt, Hainan Sanya, Taiwan, and Singapore.
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The activations tell the story of how Bowmore and Aston Martin, two leading brands in their own distinct industries, have come together. Expect visual displays, interactive audio-visual content, and headphone-enabled audioscapes to bring the tale to life.
In Singapore, the Designed by Aston Martin collection is exclusively available at Lotte Singapore, with the Bowmore 10, 15, and 18 Year-Old priced at S$76, S$105, and S$151 respectively.
The Movement of the Senses activation will take place at Lotte Singapore Duty Free throughout the month of September 2022.
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