Exclusively for global travel retail, Islay whisky distiller Bowmore has teamed up with luxury automaker Aston Martin to release a set of single malts that showcases the shared values and craftsmanship of both brands.
The Designed by Aston Martin collection features a trio of Bowmore whiskies – their existing 10, 15, and 18 Year-Old bottlings – each paired with a specific Aston Martin automobile and what it stands for, resulting in a unique box design and label that pays homage to both the iconic vehicles and the bottled spirit.
The Bowmore 10 Year-Old is paired with the Aston Martin 1922 GP ‘TT2’. Designed to take part in the French Grand Prix, the cutting-edge (for the time) design of the car celebrates ground-breaking vision and strength of character, a reflection of the accompanying whisky’s defining depth and bold intensity.
Meanwhile, the Bowmore 15 and 18 Year-Olds are paired with the Aston Martin AM V8 and the Aston Martin 1959 DBR4, respectively. The former is a symbol of sophistication and elegance while the latter is an emblem of complexity and balance.
The Designed by Aston Martin collection launches together with in-store activations – named Movement of the Senses – globally across partner retailers at 17 airports, including in London Heathrow, Frankfurt, Hainan Sanya, Taiwan, and Singapore.
The activations tell the story of how Bowmore and Aston Martin, two leading brands in their own distinct industries, have come together. Expect visual displays, interactive audio-visual content, and headphone-enabled audioscapes to bring the tale to life.
In Singapore, the Designed by Aston Martin collection is exclusively available at Lotte Singapore, with the Bowmore 10, 15, and 18 Year-Old priced at S$76, S$105, and S$151 respectively.
The Movement of the Senses activation will take place at Lotte Singapore Duty Free throughout the month of September 2022.