Heralding the debut of Heineken’s newest product in Singapore, the Heineken Silver, is the Smooooth Warehouse Party, set to be held at the Pasir Panjang Power Station for one night only on 15 June.
Meant to appeal to a newer generation of drinkers looking for a more accessible beer, the Heineken Silver is a lower ABV (4%), less bitter (10 IBUs) take on the classic Heineken lager.
The Silver version is brewed using all the same ingredients as the original, differing only in the ice-cold lagering process it employs. According to Heineken, by brewing it at a sub-zero -1°C, “more cold haze is allowed to form and be filtered out”.
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It also “removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that’s accessible and easy to drink”. They’ve also described the beer as having a “less bitter taste and a crisp, subtle finish that’s effortless to drink”.
Those in Singapore looking to have a taste of it themselves need look no further than the Smooooth Warehouse Party. A S$40 ticket grants entry to the revelry, where retro arcade machines, food trucks and upbeat sounds by an international line-up of music artists the likes of Flight Facilities, Palms Trax, and Ice Cream Sundays will keep you occupied.
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The direction of the kick-off party is indicative of Heineken Silver’s target Gen Z demographic. States Gerald Yeo, marketing director at Asia Pacific Breweries Singapore: “…Heineken Silver is set to unleash a slew of exciting activities over the coming months, bringing the very best in music, taste, and fashion together, as it inspires a new generation to refresh their perspective, spark meaningful connections and embrace their individuality.”
Starting late-June, Heineken Silver (RRP S$20.95 for a six-pack) will be made available at leading supermarkets, convenience stores, and online retailers, as well as at select bars and restaurants.
Tickets (S$40; inclusive of two drinks) to the Heineken Silver Smooooth Warehouse Party held at Pasir Panjang Power Station on 15 June, 2022 are available online.
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